RHETORICAL ANALYSIS AND CRITICAL INTERPRETATION Essay

Expository ANALYSIS AND CRITICAL INTERPRETATION - Essay Example This is a representative proclamation where the tongue that doesn't settle could be utilized to represent the individuals who continued avoiding the truth of their local language and as result they would utilize different dialects to convey even among themselves since they were embarrassed about their language and local culture. â€Å"but I could get a whiff of the smell when I gasped† this is an expression that remind the way of life dreamers that they would in any case have the remaining parts of a similar culture that they dismissed. After all they would in any case have their Mexican articulation regardless of whether they utilized English. Somewhere inside they realized they were Chicanos. Another instance of imagery is in the second page of the content where she composes â€Å"our tongues have gotten dry, the wild has dried our tongues and we have overlooked speech† here the wild speaks to the differing etymological wilderness that the world is and attempting to fit it channels you of your language. The author utilizes different stories to pass the message about how Chicanos are ignored and furthermore to accentuation on her pride in her actual personality. For example she expresses that when discovered talking in Mexican while in school she get rebuffed ,†gets three licks on the knuckles with a sharp ruler† and sent to sit at a corner for talking back at an instructor. Her mom is additionally not trust about her little girls familiarity n correspondence and continues reminding her the â€Å"I need you to communicate in English’ since she had the Mexican pronunciation in any event, when she talked

Kate Chopins The Awakening Essay -- Kate Chopin Awakening Essays Pape

Kate Chopin's The Awakening In Kate Chopin's epic The Awakening, composed roughly one hundred years back, the hero Edna Pontellier's destiny is settled when she 'intentionally swims out to her demise in the gulf'(Public Opinion, np). Her own self destruction is for sure considered as a little, practically nonexistent triumph by many, in any case there are the individuals who think of her as death anything other than inconsequential. Thinking about that 'her powerlessness to verbalize her emotions and investigate her circumstance [unattainable happiness] brings about her demonstration of suicide...'(Muirhead, np) depicts Edna as being unequipped for accomplishing a discharge from her confined womanhood as forced by society. Others express that the last scene of the novel altogether represents and understands Edna's triumph on a 'general public that sees their [women's] essential incentive in their natural capacities as spouses and mothers?(Kate Chopin, np). To put it plainly, The Awakening is the grievous story of a lady who in a mid year of her twenty-eighth year, got herself and attempted to do what she needed to do; be cheerful. In spite of the fact that ?from needing to, she did, with deplorable consequences?(Recent Novels 96). For the individuals who needed it to be a genuinely, and incidentally, life accomplishing rather than life finishing end, it was. Be that as it may, the individuals who couldn't help contradicting Chopin?s decision finishing wound up losing some rest over another great creator turned out badly (96). Different perusers and commentators the same saw the completion as undercuts and unacceptable since it didn't convey the guarantee of a remunerating glad life to the hero who so valiantly persevered through her snags all through the novel. Had she lived by Prof. William James? counsel to do one thing a the very first moment wouldn't like to do [in Creole Society, two would maybe be better], was a tease less and taken care of her youngsters more, or even helped at more accouchements-her culinary expert d?auvre in abstinence we need not have been put to the obnoxiousness of finding out about her and the enticements she exaggerated for herself. (96) Incongruity has a puzzling and great influence in the finish of The Awakening. One can say with certainty that in a story a hero, or heroin for this situation, is required to satisfy a cheerfully ever subsequent to closure from a redundant assurance as well as from the sharp assurance by such character, whom through hardships, earned it. Edna Pontellier... ...ine. Galenet. 4 April 2001. Accessible FTP: www.galenet.com Muirhead, Marion. ?Enunciation And Artistry: A Conversational Analysis of The Awakening.? The Southern Literary Journal 33.1 (2000): n. pag. On the web. Web. 4 April 2001. Accessible FTP: http://muse.jhu.edu/demo/slj/33.1muirhead.html ?Kate Chopin.? Hurricane Group (1999): n. pag. On the web. Galenet. 4 April 2001. Accessible FTP: www.galenet.com/servlet/SRC ?Late Novels: The Awakening.? The Nation Vol. LXIX, No. 1779 (3 Aug. 1899): 96 pp. On the web. Galenet. 4 April 2001. Accessible FTP: www.galenet.com/servlet/LitRC Bogard, Carley R. ?The Awakening: A Refusal To Compromise.? The University of Michigan Papers in Women?s Studies U Vol. II, No. 3 (1977): pp. 15-31. On the web. Galenet. 4 April 2001. Accessible FTP: www.galenet.com/servlet/LitRC Eichelberger, Clayton L. ?The Awakening: Overview.? Reference Guide to American Literature third ed. (1994): n. pag. On the web. Galenet. 4 April 2001. Accessible FTP: www.galenet.com/servlet/LitRC Eble, Kenneth. ?A Forgotten Novel: Kate Chopin?s The Awakening.? Western Humanities Review No. 3 (1956):pp. 261-69. On the web. Galenet. 4 April 2001. Accessible FTP: www.galenet.com/servlet/LitRC

Using the Science of Persuasion to Become a Successful Entrepreneur

Using the Science of Persuasion to Become a Successful Entrepreneur Have you ever thought about what it takes to sell a product successfully to potential customers? Well obviously, in order to make a sale, salespeople often have to make the product appealing to the eye of the customer not just by describing its benefits but also persuading the customer that purchasing that particular product would definitely be worth their while.Now when we say that a salesperson must make the product appealing to the eye of the customer in order to make a sale, it does not involve ‘tricking’ the customer into making a purchase; instead, it refers to the fact that the salesperson must make use of the persuasion technique to convince the customer.You must be thinking about how you can also use the science of persuasion to become a successful entrepreneur or marketer; so here is everything you must know about the science of persuasion in order to master it. © Shutterstock.com | GraphicworldIn this article, we will learn 1) the principles derived from the science of persuasion that help doing business as well as 2) essential persuasion techniques that are used in fundraising and commercial advertising.THE PRINCIPLES DERIVED FROM THE SCIENCE OF PERSUASION THAT HELP IN DOING BUSINESSAn American Psychologist at the Arizona State University named Robert Cialdini was the brilliant mind that came up with the key principles of persuasion. He wrote a book in which all the key principles were discussed in detail, ‘Influence: The Psychology of Persuasion’ in 1984. Till date, Robert Cialdini’s book on persuasion is considered a bible that every marketing expert reads at least once before designing a persuasive marketing strategy.According to Professor Cialdini, it neither takes luck nor magic to influence someone. In fact, there is a whole science to it based on the six universal principles that can be used to influence people easily and eff ectively. If you ask most people, they cannot exactly explain how and why they made a decision to buy a particular product.But over a period of thorough research done for almost 30 years, Robert Cialdini proposed six different steps that may be implemented in a marketing strategy to influence the thought process of the potential customers. The six universal principles of persuasion are reciprocity, consistency, and social proof, display of authority, likeability and scarcity.Till date, Cialdini’s book has been listed on the list of Business Bestsellers List of New York Times and has landed a spot on the list of 75 Smartest Business Books list by Fortune Magazine. This brilliant marketing psychology masterpiece has been translated into more than 26 different languages and has sold more than 200 million copies over the years.If you are still not sure where the science of persuasion can be applied, here is what you need to know. Anyone from an entrepreneur to a salesman to recruiters , marketers, advertisers and fundraisers implement the persuasion technique to convince people without making any faulty promises. Take a look at the detailed explanation on each of the six different principles of persuasion and how they are helpful in running a successful business. However, it is important to understand that using these principles for selling shoddy goods unethically may backfire and result in a huge loss. So, entrepreneurs must always use this influence technique while upholding all the tenets of good business ethics.#1: ReciprocityHumans have a tendency to return favors, repay debts and treat other people on the basis of how well they treat them. The idea of reciprocity is simple yet profound for it explains how we would want to offer discounts and concessions to others if they offered them to use in the first place. The reason why we tend to behave this way is because humans feel uncomfortable knowing that they are indebted to someone. For instance, if one of yo ur coworkers assists you in completing a difficult task that you otherwise would not be able to do on your own, you automatically want to help them the next time around when your coworker is in a similar situation.Similarly, in the world of marketing, it is believed that distributing free samples, information or simply making your customers feel valued is important because it makes them want to reciprocate by building a positive association with your brand in their mind.A 2005 experiment was carried out by a social scientist named Randy Garner, who tried to get people to respond to a survey simply by using sticky notes. One-third of the respondents to the survey received a handwritten sticky note that requested them to complete the survey while the second group of respondents got a blank sticky note, and the third group received nothing. The results showed how a thing as insignificant as a handwritten sticky note had the power to make the highest percentage of respondents to complet e the survey with a response rate of 69%. While only 34%, respondents made an effort to fill out the survey without receiving a sticky note.The principle of reciprocation, therefore, has a significant impact on the psyche of the potential customers. If they receive a free sample or an unexpected gift, they are more likely to listen to what benefits the product offers or donate generously to a cause. The gift may not be pricey, but the impact that it will leave on the minds of the customers will be far greater than the price of the gifts given.#2: ConsistencyAccording to Prof. Cialdini, we crave consistency in everything we do; especially our commitments. This is one of the reasons why we feel more inclined to fulfill our commitments once we have made a verbal or written agreement. Prof. Cialdini believes that humans strive to remain consistent with their commitments while keeping in mind pre-existing values, attitudes, and actions.In 1987, an experiment was carried out on the Electi on Day â€" Eve where potential voters were asked if they would vote or not and to provide reasons for their decision, by a social scientist named Anthony Greenwald. 100% potential voters said that they would cast their vote, but that was not the case when the Election Day arrived. 86.7% potential voters went to their respective polling stations while only 61.5% of those who were not asked went to cast their votes; thus showing how consistency affects our decisions.Since people strive to remain true to their word, marketers can make sure that the customers follow through with a purchase or any required action by having them commit to it. Once coworkers or customers commit to doing something publicly, there are higher chances of them fulfilling their commitments.However, using the principle of consistency is not a piece of cake, and there are certain technicalities that one must fully understand. For instance, in order to get a higher response rate from your target audience, it is imp ortant to have people say ‘Yes’. For instance, never say something like ‘Please call if you are not able to come’ instead, ask a question to which you can have them respond to in the affirmative like ‘Will you please call if you have to cancel?’ The answer to this question will automatically be ‘Yes’ and so, you will have them more powerfully committed to an action.Another important consideration that you must look into when applying this principle practically is that age plays an important role in how we value consistency. The older you get, the more inclined to are to keep your word; making it more difficult for older people to change.This piece of information is very useful when designing marketing strategies for older customers in the corporate world. A 2005 study ‘Evidence of a Positive Relationship between Age and Preference for Consistency’ authored by Stephanie Brown showed that as you age, you become more ‘set’ in your ways and resist change.The only solution to addressing this problem and making older customers more receptive to a new idea or product is to praise them for the ‘good’ decisions they have made in the past. Marketers must build links and connections between the values they hold close to their heart along with new purchases that are consistent with their values and preferences.#3: Social ProofWe all believe in one thing â€" ‘safety in numbers’. We are more likely to work late if everyone in the office stays back. Social proof is how our decisions are affected by what others are doing. Whenever you are uncertain about making an important decision, you tend to look at what others are up to; this is how your decision is affected by the actions and decisions of your peers.Cialdini believes that social proof is the very reason why laugh tracks exist in comedy shows. In order to test how people’s decisions are more likely to get influenced by what others are doing, Cialdini carried out an experiment with his co lleagues. The experiment was simple â€" they tested four types of signs in order to gauge which sign would encourage most people to reuse towels during their stay at Arizona Hotel. The four signs stated the following:Environmental reasons are what make visitors at Arizona Hotel reuse their towels.A portion of the laundry would be donated by the hotel to support an environmental cause.The hotel had already donated money to save the environment and encouraged visitors to help in supporting the environmental cause.Most visitors reused their towels at least once when staying at Arizona Hotel.The results showed that the fourth sign that stated ‘most visitors reuse their towels at least once when staying at Arizona Hotel’ influenced 48% of visitors to take a similar action and reuse their towels. This shows that we are more likely to comply with a request when we already know that others are doing it. This cost effective strategy helped Arizona Hotel in saving a significant amount of money each year.Now this key element of social proof can easily be used by marketers when persuading new customers to make a purchase by using testimonials from satisfied customers. Once potential customers read testimonials from happy customers, there are higher chances of them becoming new customers themselves.#4: Display of AuthorityWe feel a strong sense of security when we know that a product or service is endorsed by a highly qualified professional or expert in the field. For instance, pharmaceutical companies usually get their medicines endorsed by famous doctors, physicians, and surgeons in order to create a strong image of the brand and build credibility.A psychologist named Stanley Milgram conducted an experiment in 1974 to test how authority affects our decision-making process. In the experiment, people were asked to shock victims whenever they gave wrong answers to certain questions asked. The ones who were responsible for shocking the victims were made to wear white lab coats to exhibit high level of authority. The participants said that the shocks given were increased 15 volts in terms of intensity each time the respondent gave a wrong answer. In reality, the shocks were only imaginary, and the respondents were only acting. As shocking the victims continued, the respondents faced high levels of discomfort until they finally screamed and demanded to be released.It was found that surprisingly only two-thirds of the participants ignored the screams of their victims and inflicted a full dose of 450 volts. Milgram was of the opinion that the real culprits of this experiment were the participants who were unable to defy the orders of their boss who urged and directed them to perform their duties despite the physical and emotional pain caused by them.In the world of business, marketers can build a strong image of their brands by having them endorsed by people of high authority in their respective fields. For instance, women are more likely to buy a cosm etic product of so and so brand if it is endorsed by a famous female celebrity.#5: LikeabilityAccording to observations and research done by Cialdini, likeability is another key element that affects our decisions greatly. People usually say ‘Yes’ to those whom they like or aspire to be like them. We also tend to favor those who are good looking and similar to us. Likability affects our decision-making process so much that even having the same name as someone may increase the chances of making a sale.In 2005, Randy Garner conducted an experiment to see how we react to those around us who share certain similarities with us. The experiment involved sending surveys to people with a note signed by someone with a similar name to theirs. For instance, Robert Ames may receive a note from Bob James.The result of the experiment was quite astounding. It showed that people were rather likely (56%) to fill out survey forms sent to them by someone with a similar sounding name. The question no w remains, how can marketers use the principle of likeability to increase their sales by persuading their target audience effectively? The answer is simple; they can relate to the audience by reporting honestly how similar the people who are providing these products and services are to their target audience.Marketers should stress on the fact that the people who have designed the products or services are well aware of the people’s preference, dislikes, challenges, and expectations.#6: ScarcityThe principle of scarcity indicates that we tend to go for products that are available in a limited quantity in order to boast its uniqueness. For example, there are higher chances of you buying a product when you know it’s the last piece left or when you know the promotional offer is going to end soon.Simply put, the less there is of something, the higher the value it is perceived to have. The principle of scarcity can also be applied in creating a foolproof marketing strategy by emphasizi ng the unique qualities a product has or the potential for a wasted opportunity when the product is not bought instead of just advertising the salient features of the product. ESSENTIAL PERSUASION TECHNIQUES THAT ARE USED IN FUNDRAISING COMMERCIAL ADVERTISINGThe science of persuasion is not limited to the business world only where you can apply the six techniques simply to ‘up’ the sales volume. In fact, it can be used effectively to raise funds for a cause or a new startup too. Here we have come up with considerations you must look into when raising funds keeping in mind the principles of persuasion by Robert Cialdini.Reciprocity â€" Do not always try to get something out of the investor; try to give something of value in return too.Social Proof â€" When an investor wants a huge chunk of equity in your business, do not take it lightly. Having a few investors on board will automatically bring in new investors.Likeability â€" Always begin the first meeting by appreciating the op portunity given to you by the investor. Try to find something that you truly find admirable about your prospective investor.Authority â€" When you meet your investors, establish your credential as soon as you can to create a credible image in the mind of the investor.Now when it comes to persuasive ads, here are some key elements in which the science of persuasion is used.A short, memorable, positive slogan;A strong narrative story;From what perspective the target audience sees the action;The color psychology used the color scheme;Who is given the power in the ad and who isn’t;The subtext of the ad.Worldwide ads that highlight success stories like that of Pantene are no accident. They are executed and created carefully by implementing the principles of persuasion in their commercials after thorough research. The four main persuasion principles are the endorsement, appeal to emotions, solutions, and character/storylines.Appeal To Emotion This technique focuses on eliciting positiv e associations with a brand by leveraging the power of emotions. Such ads stir up desirable emotions in the viewers and focus on nostalgia, security, happiness, relaxation, sadness, intimacy, etc.Endorsements â€" Endorsements give an extra nudge to those potential customers who are still in limbo when it comes to making a purchase. Testimonials by people of authority or happy customers can make a world of a difference.Characters/Storylines â€" Powerful storylines involving imaginary characters can be used to attract and engage the customers enough to recognize the benefits and advantages of using a certain product. Depictions and stories of the everyday lives of people also help in making customers interested.Solutions In our problem riddled world, solutions are more than welcome. By showing a positive relationship between a product and the problem it solves can easily make a product more attractive in the eyes of the customers and make them purchase it.You now know the secret that has helped thousands of businesses reach the pinnacle of success â€" the science of persuasion. You too can reach out to your target audience more effectively by using the six principles of persuasion. However, you must never use the persuasion technique to deceive people and trick them into buying shoddy goods as it will bring down the credibility of your brands instantly and kill the pristine image of the company in the mind of the consumers.

Influence Of Advertising On The Image Of Beauty Essay

The Influence of Advertising on The Image Of Beauty Real beauty stems from proper display of respect and stories, which are told and expressed in unique and interesting ways. The more common features and ideals that people use to generalize about and stereotypically distinguish between the different levels of ideal beauty, such as skin color, odor scent, fashion style, height, age, and facial identifications, are not as valuable as the processes behind storytelling and the expressing of courtesy, class, and what lies within. Fred Rogers, the creator and main star of Mister Rogers’ Neighborhood, once stated, â€Å"Frankly, there isn t anyone you couldn t learn to love once you ve heard their story, revealing how what lies within, is much more significant than what can be seen from the outside (Good Housekeeping). It doesn t matter how good one looks physically or how nice one dresses, if a person cannot express his or her true thoughts and be respectful and genuine, then that person will most likely receive a lot of hatred and negativity in life. Sadly, because of the constant use and consistent growth of false advertising and devious marketing techniques all over the world, most people lose sight of the true meaning behind the concept of real beauty and easily develop awful addictions revolving around performing unhealthy experiments on their outer and physical appearances in order to fix the things that are already just fine. Advertising tends to usually set the standardsShow MoreRelatedImpact Of Advertising On Female Identity Formation1592 Words   |  7 Pagesof Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. 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One Brain or Two (Psychology) Essay - 630 Words

Aaron Almonte One Brain or Two? Numerous researches and experiments have been done based on whether the human being possess one brain divided into two parts (left and right hemisphere) or whether we have two different brains working together. The psychologist Roger W. Sperry was the first on research this topic with some experiments on animals. Then, he later started working with Michael Gazzaniga. They were able to find split-brain patients. Those patients had their brain split as way of reducing or stopping uncontrollable epilepsy. Many agreed to participate in the experiments. The experiments that they held focused on finding out what kind of limitations would each brain have if they operated independently, how the 5 senses†¦show more content†¦However, it was not the same story with the left hands of the patients (connected to the right hemisphere). They could match and point at the objects without problem; proving again the lack of speech ability that the right hemisphere has. 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The Silicon Valley Technology Free Essays

The Silicon Valley Technology simulation created a good opportunity for me to observe situations and expectation under a corporate environment. Through interactions with other managers and executives, I had experienced many issues regarding business operation and management that were mentioned in the class. I would like to share what I observed, encountered, and applied into four main topics: interpersonal communication, relationship management, influencing people, and decision-making process. We will write a custom essay sample on The Silicon Valley Technology or any similar topic only for you Order Now Interpersonal communication technique played a crucial role in the SVT simulation. As a Director of Advanced Product, I had to report to the vice president and also pass information to other directors and managers. Our division worked closely because all of us knew each other from the same class. That basic trust was built quickly during the early stage of development. The Vice President of Advance Product made sure everyone’s voice and concern were included into every discussion to reduce blind spots. For example, I had a request to set aside at least 21 million dollars to fully develop the video products. The VP asked the Director of Product Development if she had the same budget plan or related concerns. This way, we could allocate the budget efficiently to prevent double-spending. We also set a basic norm to focus and respond appropriately when others were sharing important information. This active listening will help others to gain clear understanding of the situation, so I can take responsible actions. When I talked to the product managers about the shipping schedule, I would let them finish their talk first and try to suspend my judgments, and then repeat what I have heard to ensure correctness and share my point of views. What I observed was the way I received messages through multiple channels, the facial expressions, gestures and non-verbal language to clearly understand their points. Although our group communication was truly informative and supportive, I am aware of spending a lot of times in prioritizing the issues and exchanging information to the extent that I ran out of the time to come up with possible alternatives and had to make decisions hastily. What I could have done better was to avoid ambiguous communication and emotional involvement. When I suggested hiring new sales forces and establishing international offices in Europe, I did not provide a clear answer or data to support my ideas. When our discussion became heated, I felt that the greater the emotional involvement, the greater the likelihood of distortion. If I could eliminate these communication issues, I could have allocated more quality time to make better decisions and received fewer complaints about the deadline. Management of Relationship is one of the key functions in the SVT simulation. There were several situations where I had applied what I learned from the case study â€Å"Managing Your Boss. Even though everyone in our division knew each other already, I had no clues about their preferred working styles. It took me some times to figure them out. My VP was very energetic with a get-it-done attitude, but she intended to interrupt the discussions and instructed us to get to the main points directly. The other product manager was very down to earth and a detail-oriented person. For example, when I spoke to the VP about our target estimate for video products, I used bulleted points and data, such as the focus on global market expansion, hiring qualified sale engineers, and budget allocations. On the other hand, since the product manager is more detail-oriented, I would cover information in depth whenever possible. Thus, understanding your boss and peers would definitely enhance the efficiency. I also had experienced a paradox of information flow in two different directions. I usually received a lot of information from my region sale forces and supplied to my VP to make decisions. The upward flow of information, which was adapted by the VP, was a standard norm in Advance Product division. Besides, I could report both good news and negative surprises. When the level went up to the president and vice presidents, the flow of information went downward. There seemed to be much information was related to Advance Product but only known by the top management. When it comes to gaining supports from top management under Silicon Valley Technology, the best way to do it was through influencing people. For instance, in order to reduce employee turnovers and shipping costs, the production director and I tried to relocate the manufacturing factory to Indiana. However, unless there would be an additional budget and an action plan approved from the top management, this plan wouldn’t work out. Therefore, I went to the corporate library to look up the forecast of future regional sale growth and the shipment schedule predictions. I implemented influence tactic by persuading the VP with a complete budget plan and forecasts through an adequate levels of communication. The VP also chose the correct combination of influence tactics such as ingratiation and a rational plan for the president to be nfluenced. Finally, the committee meeting granted our request to include sufficient funds in the next year annual budget. What I observed was that the persuasion went smoothly because it was a simulation; there were not many arguments and push backs. It will not be as easy in real world settings. In addition, the another way to influence people was developing a network of resourceful people whom can be called upon for assistance, such as the special project manager who was in charge of the strategic planning for the future of the company. With deadlines in mind, the timeliness of decision making process became relatively important in SVT simulation. As a director, I have many decisions to make between my regional sales teams and international salespeople. Many of these decisions are programmed decisions, which are repetitive and routine. A routine procedure has been developed for handling them, such as a request from my Northwestern Sales Office to have rewards to celebrate the success of getting the biggest order from NorCal Power. In this case, I would follow the recognition policy to give them rewards. However, most decisions are non-programmed not only in SVT simulation, but also in the real world situations. These decisions were required by unique and complex management problems and were consisted of a complete process including a clear objective, resource allocations, time management and so on. In our first meeting of Advance Product with the VP, the product development directors and product managers, the VP urgently informed us that Flemming Inc. ould like to partner with AP to expand its market in Europe and a division decision was due before the committee meeting in 45 minutes. Under this time pressure, we quickly established specific goals, using this opportunity to increase market presence in Europe and to test out international markets of new home video products. We also identified problems that Flemming Inc. might steal our technology because SVT was mainly responsible for the RD, not marketing and sales. It might delay our own RD process since this partnership would receive most of the resources. Thirdly, although the VP was patient to include our voices and ideas, we spent a lot of time prioritizing issues and doing cost/benefit analysis to come up with only a few alternatives, such as asking Flemming Inc. to include our brand name on the future products, and increase our forecast revenue to almost double by 40%. But In the end of the discussion, we ran out the time to evaluate the alternatives and decision was made by the VP hastily since she had to go to the meeting and had the final say. After the VP left for the meeting, I reflected on our decision making process, which was inefficient in term of pre-work and time management. First, in the beginning, I did not have any information about Flemming Inc. since the information was from our President to only the VP as an urgent matter. Second, when the meeting was called, I was not informed of the agenda that would be discussed. As a result of that, time management generated the most impact on the decision making process. This could be improved by setting up a clear agenda before the meeting, obtaining extra information from the corporate library, and working out the cost-benefit analysis. These improvements would bring us to a reasonable expectation on what we were trying to achieve and would not waste time to brainstorm the pro and con during the meeting. Instead, the time we spent could work on evaluating the alternatives and choosing one. Eventually, we could have more time to make a group decision rather than relying on one person’s decision. Although there were many mistakes and learning opportunities during the decision making process, I was glad to have the managers and peers who were willing to listen and accept everyone’s ideas so we could quickly establish specific goals and identify the problems. Through the SVT simulation, it was a great experience for me because I had never worked in a corporate environment so I was impressed what I observed and experienced. Although the time wasn’t enough for me to apply what I have learned from the class, I could tell the importance of interpersonal communication and relationship management that. These techniques would definitely help me sharp my tactics of influencing people and then apply to the decision making process. How to cite The Silicon Valley Technology, Papers

Islamic Banking Essays - Credit, Islamic Banking And Finance

Islamic Banking INTRODUCTION The basic concept of Islamic banking which is also known as 'interest-free banking' is based on basic ethical standards with just one main difference- Muslims are not allowed to pay or receive interest. This does not mean that business activities or making a profit are not encouraged, they are but as long as they dont involve interest in any form. To fulfil this purpose, financial instruments have been introduced by the Islamic financial institutions to satisfy these requirements. An example that can be seen is that equity financing is used instead of debt financing. Furthermore, instead of giving a fixed interest rate on the savings account, Islamic banks offer a share of the bank's profit, as a return on deposits and this is around 5% annually. HISTORY The modern banking system was introduced into the Muslim countries in the late 19th century when most of these countries were performing that well economically as well as politically. These banks founded branches in the capital cities of major Muslim countries to cater their business needs. However, the branches were limited to the capital cities and the other surrounding cities were totally ignored by the banking system. Nevertheless, most local businesses still refrained from engaging with these commercial banks, mainly for religious reasons. The reason behind this is that banks operate on the basis of charging interest, a concept totally forbidden by Islam. As time went by however, it became challenging to avoid commercial banks. They were more efficient in certain banking aspects such as money transfers and current accounts, but borrowing loans and opening saving deposits were still avoided due to the prohibited interest issue. As the second half of the 20th century has witnessed, any business-related transaction almost always involves a bank and hence, avoiding the modern banking system has become virtually impossible. Banks extended into local communities and thus, forced themselves into almost every kind of business and their related transactions. This is when many Muslim intellectuals recognized the need for an Islamic banking system that will serve the needs of Muslims from the business point of view and at the same time respecting the codes of Islam. Islamic banking as an institution has been around for 25 years but interest-free banks have also been tried before. There was one such bank in Malaysia in the mid-forties and one in Pakistan in the late fifties. Neither of them survived. The early seventies saw the institutional involvement. The Islamic Development Bank, an inter-governmental bank was established in 1975. The first private interest-free bank, the Dubai Islamic Bank was also setup in 1975 by a group of businessmen from several countries. Two more private banks were founded in 1977 under the name of Faisal Islamic Bank in Egypt and Sudan. Twenty-five years since the establishment of the first Islamic bank, more than 150 Islamic institutions have come into existence. Though most of these are in Muslim countries, there are some in Western Europe as well as in North America and Asia. PRINCIPLES OF ISLAMIC BANKING The Islamic banking system follows certain, yet simple, rules set by the Quran and the Shariah (Islamic law), which if deviated from the system becomes un-Islamic. These are summarized as follows: 1. Any predetermined payment or benefit over and above the actual amount of principal is prohibited: Islam allows only the type of loan in which interest of any form is not charged. Interest in this case is in either monetary form or other beneficiary forms such as using the borrowers property, etc. in return for the lent money. In other words, any type of benefit received by the lender from the borrower in return for lending the money is prohibited. This is different however from the concept of profit-sharing which will be explained next. This is different from the typical loan types of commercial banks which impose interest on loans in some form or the other. 2. The lender must share in the profits or losses arising out of the enterprise for which the money was lent: One of the basic concepts of Islamic banking is to share profits as well as losses. In this way, the lender and borrower become partners rather than creditor and debtor. The incentive behind this is to make both parties

High Commitment Organizations

High Commitment Organizations Enterprise Rent a Car and The Cheesecake Factory both rely on customer service to build and maintain their reputation. Their employees must know the product, have customer focus, and be a willing player in the company vision. Although these companies are from different industries, they have common human resource philosophies. The human resource department is much more than a function based entity, it is a strategic partner.Enterprise Rent-A- Car uses its recruiting department as its strategic partner in obtaining and retaining talented people to work as managers. The recruiters report directly to the Vice President of their region so that they can work together to overcome the obstacles to fueling the companies growth. They realized that to fuel their planned growth, they needed to find and train qualified workers and their target audience was the recent college graduates. Enterprise is the largest employers of recent college graduates, many with little or no work experience.English: The Cheesecake Factory seen at the Palisa...The jobs are not high paying jobs, starting pay of $20,000 to $30,000 but the experience that the new graduate obtains by working in this capacity is immeasurable. During a recent MTV interview, Debbie Brill, a recruiter for Enterprise dubbed the job as "an MBA without the IOU". 1 Graduates will become managers of their own small business. They will be responsible for budgeting, customer service, product, and innovative ideas to help sell the product. The idea of picking up the customer rather than the customer coming to Enterprise was an idea of local manager in Florida. It worked out and was used across the company.Enterprise used the human resource department, particularly the recruiting department to develop "My Personal Enterprise", an employment brand. "In our employment brand, we needed to counter the perception of what our competitors generally are: rental-car companies, where you stand...

Great Examples of Quantity Surveying Dissertation Topics

Great Examples of Quantity Surveying Dissertation Topics Great Examples of Quantity Surveying Dissertation Topics Quantity surveying is a field that mainly deals with specific aspects involving measurement and estimation of costs in the building and construction industry.   Due to the recent increase in the number of houses needed to be constructed, the quantity surveying field has experienced an evolution in its trends and methods. Today, many colleges and universities are offering regular degree programs for quantity surveyors-to-be. According to Prospects website, an increasing number of UK and international construction projects leads to the ever-increasing number of employment opportunities, with most graduates (90%) working in building and engineering. The quantity surveyors’ tasks and responsibilities are similar to those of cost managers/financial managers in the business field. They estimate the costs that will be enough to build and sustain a construction project. Further, they also come up with the feasibility and the design of a specified building. A quantity surveyor can demolish, refurbish and maintain part or whole of the building. He or she can work in several fields ranging from construction to infrastructure development such as railways and tarmac roads. The following are some of the best topics in quantity survey for students conducting Quantity Surveying course. With these topics, you are a just one step away from graduating and starting your career. A Review of the Building Code of Collapsed Buildings. An Overview of Techniques Used to Control Cost for Building and Construction Projects. The Nature of Risk in the Building and Construction Industry and How to Manage It. The Tasks and Functions of Informational Builders in the Construction Industry. Cost Control Techniques used in Construction Sites. Obtaining Construction Licenses: Procedures and Challenges faced by Contractors. Designing and Using the Electronic Bill of Quantity System in the Building and Construction Industry. How to Choose a Topic for a Quantity Surveying Dissertation A topic should be selected after closely reviewing it with your colleagues, supervisor, librarian and at times, with your parents. You should always choose a topic that interests you on a deeper level. Writing a dissertation requires a lot of time, effort, and commitment. Therefore, it is fair for you to choose for yourself a topic that makes you happy. After selecting a subject, the actual work begins. Writing a dissertation carefully is the real task in your research. Through proper planning and managing your work strategically, this can be done quickly. When writing your quantity survey dissertation, the most recent methods and techniques developed in the construction industry should be used. Deeply research the topic you chose. Search for books in the library or the internet. Highlight the main points that you want to include in your research report. Every step in your research should be planned for and attended to with the highest degree of focus. Otherwise, at you can get high-quality custom dissertation writing provided by real academic experts.

How the technology affects our life Essay Example | Topics and Well Written Essays - 1250 words

How the technology affects our life - Essay Example dents, it was later expanded to include anyone in the world (Lauria 1).This network has revolutionized the way people interact online, making access to any of the Facebook users easily available to those who wish to interact with them. Facebook has become a useful tool through which people not only interact, but also conduct business. This network is relatively easy to use, and it is for this reason that it has more users than any other social networking site online. However, it has proven to be a little hard to use especially for the older generation, most of whom prefer maintaining their privacy, unlike the younger people. From its beginnings, Facebook has been considered a tool through which friends can interact with each other. People post pictures of themselves in this place, and their friends can send private or public messages to each other, and most of all, they can get news about what is happening in the world. Just like email, this social network has made communication between people in different parts of the world easier. In fact, it can be considered a much more effective means of communications between friends than email. While in the beginning Facebook was only meant for interactions between friends, this network has grown to become a place where people meet others from different countries and cultures (Daly). Therefore, it can be said that this network has made the world an even smaller place. It has created a forum through which people from different cultures are able to share their views and make friends with those people who they have only met online. Facebook is one of the most easily accessible websites on the internet today; it can be accessed not only from computers, but also from any device that can access the internet. This has ensured that the majority of its users are always available at whatever time they are needed. The easy accessibility of this network has also enabled people to conduct business through it. Facebook allows for

Methodology and procedures Research Proposal Example | Topics and Well Written Essays - 2500 words

Methodology and procedures - Research Proposal Example The survey used deductive, primary and secondary research, carried out by a combination of quantitative and qualitative data collection (Bryman & Bell, 2003). The main aim of the research was to investigate marketing strategies for low cost airlines. Apart from that, the study also investigated low cost airline customer behavior in different demographic aspects With the use of quota sampling and random sampling this research also included the collection of primary data. Quota sampling was chosen because it facilitates the choice of the group of participants which can be interviewed, for example: 60 males and 60 females between the age of 19-25, 25-45 and 45-65. In contrast random sampling helped to select participants based on pure chance. Simple random sampling was chosen because it removes the bias that may occur in the selection of the sample. It was helpful in making sure that the data was accurate and portrayed the aspirations of the whole population. The investigation of the ra ndom sampling showed that some students did not have enough experience to answer the questionnaire and it took the surveyor some time to guide them filling the questionnaires. Some students held discussions on their own project papers and therefore did not have enough time to answer the low cost airline questionnaire. The nature of this research mainly consists of qualitative questions. These questions assisted the researcher to study the marketing strategies of low cost carriers in Europe.... More questionnaires were collected from College Lane than De Havilland because De Havilland students spent more time on the discussion of their assignments and therefore did not have much time to answer the questionnaires. The primary research included both male and female students. Specific responses about travel offers will be supported with opinions and thoughts from electronic journals and websites. The questionnaire comprised of seventeen questions. There were 13 close-ended and 3 open-ended questions. Close-ended questions limit the responder's choices and specify certain options which the responders have to choose. It is also considered useful because if responders see too many questions in which they have write their opinion they feel like not filling the questionnaire. This was the reason why the majority of the questions in our survey were close ended. However, since these questions do not answer the problem and does not ask for opinion they are not very helpful in reaching the conclusions. As a result, we opted for four open ended-questions. Open-ended questions are those questions which normally ask for the responder's opinion rather than giving them choices to choose from. The greatest advantage of these questions is that it removes the bias that may occur due to limited choice and it gives greater freedom of expression. However, the reasons why the less open ended questions were asked than the close-ended questions were because they are time consuming and the survey may mi sinterpret the response. A subtle mix or balance of open-ended and close ended questions is necessary when designing a questionnaire for primary research. As a result, a lot of time was given to designing the questionnaire and

Still No Equality for Women in Sports Essays -- Argumentative Persuasi

Still No Equality for Women in Sports Throughout the history of women in sports, women had to ?merge? then ?submerge? with male dominated sports organizations and structures in order to participate. The Olympic Games is a key example of women have to merge and submerge with a male dominated organization. The first modern Olympics, held in 1896, did not allow women participants. And when women were allowed to participate, in 1900, it was in only three sports and out of the 1,225 athletes, only nineteen were women. The Olympics have allowed women to ?merge?, thus enabling women to participate in the games and rise to the level that they compete at today, however women are still ?submerged? within the dominant male sport structure, as can be seen with the present imbalance of men?s and women?s events and the significantly higher number of male athletes than females. Though equal participation of male and female athletes needs to be further developed, the mere idea of female participation in organized ?male? sports is social ly and culturally significant by empowering women and breaking barriers that hinder women in all aspects of life. Women have always been regarded as the "weaker" sex and the role of the woman was always to be submissive, passive and obedient to men. With sports, women hardly had a role at all until the twentieth century. Using the Olympics as an example, female athletes were not even considered at the onset of the modern games, and when they were allowed to compete in the second games in the 1900s, their presence was not taken seriously, only nineteen women competed, and only in three sporting events: golf, archery, and tennis. However, the "merging" of women into the Olympic games has come a long way, as can... .... This problem is not one that can easily be solved. Until everyone, including women, unlearns the stereotypes, which hinder women all around the world, something as simple as women playing sports will not fully be embraced or accepted. The merging of female athletes into male sporting arenas has been a milestone in illustrating women's capabilities, but we are still only partway there. As is illustrated through the submerging of women in the Olympics, women are still not social equals to men. Countries that restrict women to the extreme still thrive and refuse to allow women to pursue sports because of the cultural beliefs, and even in democratic societies women are still not regarded as equal to men. Until the idea of equality is truly accepted by society, women's sports will always be submerged, not only on the playing field, but in the entire realm of life. Still No Equality for Women in Sports Essays -- Argumentative Persuasi Still No Equality for Women in Sports Throughout the history of women in sports, women had to ?merge? then ?submerge? with male dominated sports organizations and structures in order to participate. The Olympic Games is a key example of women have to merge and submerge with a male dominated organization. The first modern Olympics, held in 1896, did not allow women participants. And when women were allowed to participate, in 1900, it was in only three sports and out of the 1,225 athletes, only nineteen were women. The Olympics have allowed women to ?merge?, thus enabling women to participate in the games and rise to the level that they compete at today, however women are still ?submerged? within the dominant male sport structure, as can be seen with the present imbalance of men?s and women?s events and the significantly higher number of male athletes than females. Though equal participation of male and female athletes needs to be further developed, the mere idea of female participation in organized ?male? sports is social ly and culturally significant by empowering women and breaking barriers that hinder women in all aspects of life. Women have always been regarded as the "weaker" sex and the role of the woman was always to be submissive, passive and obedient to men. With sports, women hardly had a role at all until the twentieth century. Using the Olympics as an example, female athletes were not even considered at the onset of the modern games, and when they were allowed to compete in the second games in the 1900s, their presence was not taken seriously, only nineteen women competed, and only in three sporting events: golf, archery, and tennis. However, the "merging" of women into the Olympic games has come a long way, as can... .... This problem is not one that can easily be solved. Until everyone, including women, unlearns the stereotypes, which hinder women all around the world, something as simple as women playing sports will not fully be embraced or accepted. The merging of female athletes into male sporting arenas has been a milestone in illustrating women's capabilities, but we are still only partway there. As is illustrated through the submerging of women in the Olympics, women are still not social equals to men. Countries that restrict women to the extreme still thrive and refuse to allow women to pursue sports because of the cultural beliefs, and even in democratic societies women are still not regarded as equal to men. Until the idea of equality is truly accepted by society, women's sports will always be submerged, not only on the playing field, but in the entire realm of life.

Victimology: Crime and Criminal Victimization

Society's Response to Criminal Victimization Although crime and victimization rates have steadily declined since the early 1990s, society’s perception and fear of crime is still very high. Greater participation between community members and local law enforcement is needed to help ensure that crime and victimization rates continue to decline. Crime prevention is a concept that can help reduce crime and public fear perception. Combating victimization requires a concerted effort between the public and private sectors. The United States is responding to violent crime in various proactive and reactive ways.Proactive measures are designed to prevent violence; they include community-family action programs, personal protection measures, lifestyle changes, and other crime prevention and security measures designed to divert opportunistic offenders at one’s home, business, or other institutional setting. Victimization cannot be totally prevented; even the best crime prevention eff orts are not guarantees against crime. Reactive responses to victimization include community programs and laws implemented in response to a crime problem.The reactive responses are restorative approaches such as victim compensation and support programs, legislation, and civil justice responses. The restorative programs deal directly with victim assistance, although civil justice is designed to punish those responsible or associated with the victimization. The increase in the purchase in weapons reminds us of the fear many have. Community crime planning and increased security measures are a vital part of any crime prevention effort. The 1994 Federal Crime Bill was a significant step in addressing victimization and crime.The best way to curtail victimization is to address the sources of crime. Reducing victimization also includes awareness of personal risks or avoidance of life styles conductive to crime and victimization. Current victimology studies are performed by the World Society of Victimology. This organization does not focus on assigning responsibility to victims. The organization mentions the additional concept of secondary victimization by the criminal justice system; for example, a victim of a rape may be forced to recollect the act on the witness stand in front of the judge and jury so that the rape suspect can be convicted.The World Society of Victimology also mentions the role of the victim in the reform and restitution of a convicted criminal. Criminal victimization is a frightening and unsettling experience for many Americans. It is unpredictable, largely unpreventable, and often unexpected. Unlike normal life experiences, victimization is not sought out and is never welcomed; it is debilitating and demoralizing, and its efforts can often be long-term and difficult to overcome. Victims may be confused, fearful, frustrated, and angry. Becoming a victim of crime is an unpleasant and unwanted life experience at best.The impact of criminal victimizat ion is serious, throwing victims into a state of shock, fear, anxiety, and anger. The emotional, physical, psychological, and financial ramifications of crime can be devastating to victims. Coping with and recovering from victimization are complex processes. Sadly, some victims are never able to do so. Crime victimization can impact an individual’s ability to perform across a variety of roles, including those related to parenting, intimate relationships, occupational, and social functioning.Much of the available research focuses on changes in functioning among victims of intimate partner violence, with less research devoted to examining the consequences of other crime types on role functioning. I believe that society has responded very well to criminal victimization. They have created programs to help people who have gone through things in life other people don’t go through. Society is also improving their programs to help patients forget what happened to them. They ar e finding ways to help prevent victimization.If I were a victim, the programs available would seem a very encouraging opportunity to begin my road to recovery. If the society doesn’t do anything to help to respond to criminal victimization, there would be a lot more victims in need of help that can’t get it because the society doesn’t seem to care what happens to their people. I believe that the United States has done everything they can to help either prevent victimization or come up with different programs to help those in need.Not all societies have responded the same to victimization though; for example, Russia responds to victimization quite differently than the U. S. Some people may or may not choose to accept these programs that the society has come up with to help people in need. In my opinion, the society has responded very well to criminal victimization. The sources I used were: www. icpsr. umich. edu/icpsrweb/NACJD/NCV, www. ncjrs. gov/criminal_justic e2000/vol_4/04c. pdf, and www. ojp. usdoj. gov/ovc/publications/†¦ /FirstResponseGuidebook.

Marketing Plan - 3129 Words

Marketing Plan Sakae Sushi 1.0 Introduction With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html) 1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district.†¦show more content†¦So it will attract many customers. Sakae Sushi service is also special, it use computer system to take order, this can save time for customers and it also can improve efficiency. For the service convenience, each table is equipped with its own hot water tap so that people can have freshly steeped green tea any time they want. 2.2 Weaknesses Weaknesses are attributes of the organisation that are harmful to the achievement of the objective. (http://www.bookrags.com/wiki/SWOT_analysis) 2.2.1 It does not advertise Advertising is one of todays hottest fields in marketing. Description or presentation of a product, idea, or organisation, in order to induce individuals to buy, support, or approve of it. (http://www.investorwords.com/129/advertising.html) Sakae Sushi does not place great emphasis on advertisements. Alternately, they are considered to be non-aggressive in their promotional companies. Obviously, compared to other sushi shops propaganda is not enough. The following qualities about the disadvantages of not advertising can be noted. One of them is that the customers can not receive the new messages immediately. The Sakae Sushi motives for purchasing the products will not be publicly understood. Second is about the pervasiveness. Advertising is pervasive medium that permits the seller to repeat a message many times. It also allows the buyer to receive andShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base