Marketing Plan - 3129 Words

Marketing Plan Sakae Sushi 1.0 Introduction With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html) 1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district.†¦show more content†¦So it will attract many customers. Sakae Sushi service is also special, it use computer system to take order, this can save time for customers and it also can improve efficiency. For the service convenience, each table is equipped with its own hot water tap so that people can have freshly steeped green tea any time they want. 2.2 Weaknesses Weaknesses are attributes of the organisation that are harmful to the achievement of the objective. (http://www.bookrags.com/wiki/SWOT_analysis) 2.2.1 It does not advertise Advertising is one of todays hottest fields in marketing. Description or presentation of a product, idea, or organisation, in order to induce individuals to buy, support, or approve of it. (http://www.investorwords.com/129/advertising.html) Sakae Sushi does not place great emphasis on advertisements. Alternately, they are considered to be non-aggressive in their promotional companies. Obviously, compared to other sushi shops propaganda is not enough. The following qualities about the disadvantages of not advertising can be noted. One of them is that the customers can not receive the new messages immediately. The Sakae Sushi motives for purchasing the products will not be publicly understood. Second is about the pervasiveness. Advertising is pervasive medium that permits the seller to repeat a message many times. It also allows the buyer to receive andShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base